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Wholesale Designer Clothing, New York, NYMilan, Italy is one of the world’s major fashion centers, and appropriately so. Along with their French counterparts, Italian wholesale designer clothing companies have long been at the forefront of the high fashion and luxury goods industries. Highlighted below are a few of the most famous Italian wholesale clothing designers who have founded their own fashion houses or inherited the family legacy. Giorgio Armani is one of the most iconic names in fashion. After working in military hospitals while serving in the armed forces, Armani started his fashion career dressing windows at a Milan clothing store. He began designing for the Nino Cerutti wholesale company in the 1960’s, continuing in that capacity for several years while doing freelance work. In 1973 Armani opened a design office in Milan, and in 1975 he and friend Sergio Galeotti opened the Giorgio Armani Spa. Brands produced by Georgio Armani include Collezioni, Emporio Armani, Armani Junior, Armani Casa and A/X: Armani Exchange. Armani designed the tailored clothing for Christian Bale’s role as Bruce Wayne in The Dark Night.
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Why designer clothing becoming so popular?Domenico Dolce and Stefano Gabbana worked together in a Milan atelier. Dolce grew up near Palermo, Sicily. He worked in the small wholesale clothing warehouse owned by his family, and studied fashion design. Gabbana was born in Venice, and studied graphic design. The two men went into business in 1982, mostly doing freelance clothing design work. In 1986, their first collection was well received internationally, and in 1989 they opened a boutique in Japan. Some Dolce & Gabbana lines are manufactured in the Dolce family clothing factory. Guccio Gucci founded The House of Gucci in Florence in 1921. He had worked in high-class hotels in Paris and London, where he was inspired by the accoutrements of wealthy guests. He returned to Florence and opened a designer leather goods and wholesale luggage shop. Gucci was committed to quality, hiring local craftsmen to fabricate his clothing products. Gucci’s three sons worked with him, and in time they expanded the business to include shops in Rome and Milan, carrying leather handbags, shoes and some silk and knit apparel. During WWII Gucci created handbags out of linen, canvas and bamboo. The bamboo-handled bags became a fashion icon. The double-G trademark and equestrian-inspired bands of red and green distinguished the canvas material. Gucchio Gucci died in 1953. Gucci is now owned by PPR, a French company. The celebrated fashion label, Prada, began as a leather goods wholesale in 1913. Mario and Martino Prada called their store Fratelli Prada, and sold Italian designer clothing and imported English luggage and handbags. Mario did not allow women in the family business, but when he passed on, it was his daughter Luisa Prada who succeeded him. Luisa’s daughter, Miucchia Prada, became the company head in 1978 and Miucchia and husband Patrizio Bertelli began to make Prada into the fashion powerhouse it is today. The Prada women’s wear line was introduced in 1989, with menswear to follow in 1995. Miucchia’s focus on creating luxurious couture in understated cuts and colors offers a direct contrast to more flamboyant brands. Gianni Versace was born in Reggio Calabria, in 1946. His mother ran a tailor-shop, and it was there Gianni learned about the clothing trade. Gianni designed for several fashion labels in the first years of his career, including Callaghan and Genny. In 1974 Gianni designed a line for Complice, the first to include his name in wholesale designer clothing line. In 1978 Gianni launched his own boutique in Milan, and in the 1980’s he designed many costumes for Milan’s La Scala Theatre. Gianni was murdered in 1997, and leadership passed to his sister Donatella and brother Santo. Donatella is vice-president of the company, its Creative Director and the face of Versace public relations. From the clean, subdued lines of Armani suits to the loud colors and motifs of Versace apparel, the Italian fashion industry is full of talented designers who bring their creativity and vision to the world of haute couture. Whether or not one is a consumer of luxury goods and clothing, the influence of Italian designers pervades modern life. From the runway to the cinema, Italian designers have made an indelible mark on the public consciousness. |
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